How to Sell Anything to Anyone
There is an old joke you must first puzzle out:
How do you get down from an elephant?
You don’t, you get down from a goose.
Let’s go back to our simple basics:
- Most people run on semi-automatic. Meaning they are letting their subconscious do the work for them. They only answer the telephone when it rings. These are the factory workers, the cubicle hourly workers, the warehouse and set-wage people who contribute a fixed part of their wages to the Government every week, on an increasing scale the more they make. This is about 97% of the world’s population.
- Of the remaining 3%, most are in incredible action to get things done. They either run corporations or start them and sell them to others who do, then starting another. Most of these are self-employed or own the company and work either on dividends or in as many low- or non-taxable ways as there can be invented. Politicians and government leaders are in this bunch (and their staffers are in that first group.)
- And there is a micro-fraction of the whole – about 3% of 3% who really run the world’s wealth. Or they are independent otherwise in the extreme and create the inventions you use all the time. They may work for salaries, but they don’t necessarily depend on these. More often, they are independently wealthy, or have other support systems which allow them an independence from day-to-day necessities of living.
Most of your buyers are in that 97%. And that’s where all your taxes come from as well.
And since those 97% run on the subconscious patterns (mostly), they are relatively easy to offer goods based on “wants” and “needs”, and to get purchases. Meaning they work all week so that marketers can take their money at the end of it. Or, as in credit cards, they set it up for these people stay in hock until they die. And then go after their relatives for that debt.
The 3% think they are running the show – however, they are also running on mostly semi-automatic. They are simply in action instead of stuck in a rut of expecting things to be handed to them when they work long and hard enough. While these few are the task-masters of the world. They also don’t have a clue on what is actually going on.
That 3% of 3% do actually understand the systems, or at least the bulk of them. And they can concentrate on exactly what they have to operate to get the other 99.9% (+/-) to do what they want, more or less. They think they have the tiger by the tail. But they only succeed to the degree they stick to the system they have and that system is mostly complete. Bill Gates, Warren Bufffet, Sam Walton, all these guys. They concentrate on a system that works.
So selling to any of these bunches is quite simple. Know how the subconscious works and pander to it. Offer systems to that 3% who are in action. But use those same psychology-buttons to get them to buy. Even that .09% will settle to some degree based on your offerings. In most cases, they make or control such vast sums it doesn’t matter if they waste some of it here and there. Plenty more where that came from.
And the write-ups on the systems to market and sell goods to people exist widely on the Internet. Even available as free downloads. Again, you only have to concentrate your attention on finding them, proving them, and using them.
What they will buy:
- 97% will buy stuff. Material things which temporarily satiate their desires. As instant a gratification as possible.
- 3% will buy into systems to control or run other peoples’ lives – especially the ones that make that stuff.
- .09% will buy the copyrights, trademarks, and patents to those systems and license them. Plus buy that company itself.
There is only one rule: You can’t sell something they don’t actually think they need or want. And if you work to deceive them into momentarily thinking they need something when their subconscious says they actually don’t, you’ll wind up paying them more in return than the sale was worth. Almost all of their thoughts are semi-automatic, and their wants and needs are pretty much pre-ordained. (Just reverse engineer my anti-scam checklist and you’ll find them.) This rule holds top to bottom. No real exceptions.
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There is a very, very small minority – about 3% of 3% of 3% – or .0027% who are actually immune to the whole system. They don’t actually need or want stuff. Because these are an enlightened few who don’t work either reactively or pro-actively. They operate intuitively. And while the wealth they accumulate (and they are usually very wealthy if they put any attention on it at all) comes through the “normal channels of industry and commerce”, you’ll find that they don’t work very hard to make it show up.
These extreme minority few don’t actually work at all. They intuitively know what actions they have to take, but it’s a game to them. They have fun at every single thing they do. Life is unending joy.
And the rest of these guys above would pay just about anything to know and understand and be able to simply do those actions for themselves.
But there’s a trick to this.
Money can’t buy it. And there’s no way to market it or sell it.
You can only earn it.
And these rare few don’t even consider that it’s their job to package this system up and tell people about it, or offer it on any market. Sure, some write books, some make DVD’s or CD’s, or lecture, or hold seminars. But they do this for fun.
They know that only a very, very, tiny handful of people out there are ready to get what they are offering. Because that is how many people are actually ready for it.
To the rest – they are selling a system. And when you study the above, you know exactly what they will do with whatever you offer through your marketing. You’ll know who your clients are, and who your consumers are, and who to sell out to when you intuit you want to do something else.
But they also know that only a handful (as in: you can count on one hand) will actually get what they are saying and put it to actual use in their lives.
So: “To those who have ears, let them hear…”
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