How do you get down from an elephant?

You don’t, you get down from a goose.

Let’s go back to our simple basics:

• Most people run on semi-automatic. Meaning they are letting their subconscious do the work for them. They only answer the telephone when it rings. These are the factory workers, the cubicle hourly workers, the warehouse and set-wage people who contribute a fixed part of their wages to the Government every week, on an increasing scale the more they make. This is about 97% of the world’s population.
• Of the remaining 3%, most are in incredible action to get things done. They either run corporations or start them and sell them to others who do, then starting another. Most of these are self-employed or own the company and work either on dividends or in as many low- or non-taxable ways as there can be invented. Politicians and government leaders are in this bunch (and their staffers are in that first group.)
• And there is a micro-fraction of the whole – about 3% of 3% who really run the world’s wealth. Or they are independent otherwise in the extreme and create the inventions you use all the time. They may work for salaries, but they don’t necessarily depend on these. More often, they are independently wealthy, or have other support systems which allow them an independence from day-to-day necessities of living.

Most of your buyers are in that 97%. And that’s where all your taxes come from as well.

And since those 97% run on the subconscious patterns (mostly), they are relatively easy to offer goods based on “wants” and “needs”, and to get purchases. Meaning they work all week so that marketers can take their money at the end of it. Or, as in credit cards, they set it up for these people stay in hock until they die. And then go after their relatives for that debt.

The 3% think they are running the show – however, they are also running on mostly semi-automatic. They are simply in action instead of stuck in a rut of expecting things to be handed to them when they work long and hard enough. While these few are the task-masters of the world. They also don’t have a clue on what is actually going on.

That 3% of 3% do actually understand the systems, or at least the bulk of them. And they can concentrate on exactly what they have to operate to get the other 99.9% (+/-) to do what they want, more or less. They think they have the tiger by the tail. But they only succeed to the degree they stick to the system they have and that system is mostly complete. Bill Gates, Warren Bufffet, Sam Walton, all these guys. They concentrate on a system that works.

So selling to any of these bunches is quite simple. Know how the subconscious works and pander to it. Offer systems to that 3% who are in action. But use those same psychology-buttons to get them to buy. Even that .09% will settle to some degree based on your offerings. In most cases, they make or control such vast sums it doesn’t matter if they waste some of it here and there. Plenty more where that came from.

And the write-ups on the systems to market and sell goods to people exist widely on the Internet. Even available as free downloads. Again, you only have to concentrate your attention on finding them, proving them, and using them.

What they will buy:

• 97% will buy stuff. Material things which temporarily satiate their desires. As instant a gratification as possible.
• 3% will buy into systems to control or run other peoples’ lives – especially the ones that make that stuff.
• .09% will buy the copyrights, trademarks, and patents to those systems and license them. Plus buy that company itself.

There is only one rule: You can’t sell something they don’t actually think they need or want. And if you work to deceive them into momentarily thinking they need something when their subconscious says they actually don’t, you’ll wind up paying them more in return than the sale was worth. Almost all of their thoughts are semi-automatic, and their wants and needs are pretty much pre-ordained. (Just reverse engineer my anti-scam checklist and you’ll find them.) This rule holds top to bottom. No real exceptions.

- – - -

There is a very, very small minority – about 3% of 3% of 3% – or .0027% who are actually immune to the whole system.  They don’t actually need or want stuff. Because these are an enlightened few who don’t work either reactively or pro-actively. They operate intuitively.  And while the wealth they accumulate (and they are usually very wealthy if they put any attention on it at all) comes through the “normal channels of industry and commerce”, you’ll find that they don’t work very hard to make it show up.

These extreme minority few don’t actually work at all. They intuitively know what actions they have to take, but it’s a game to them. They have fun at every single thing they do. Life is unending joy.

And the rest of these guys above would pay just about anything to know and understand and be able to simply do those actions for themselves.

But there’s a trick to this.

Money can’t buy it. And there’s no way to market it or sell it.

You can only earn it.

And these rare few don’t even consider that it’s their job to package this system up and tell people about it, or offer it on any market. Sure, some write books, some make DVD’s or CD’s, or lecture, or hold seminars. But they do this for fun.

They know that only a very, very, tiny handful of people out there are ready to get what they are offering. Because that is how many people are actually ready for it.

To the rest – they are selling a system. And when you study the above, you know exactly what they will do with whatever you offer through your marketing. You’ll know who your clients are, and who your consumers are, and who to sell out to when you intuit you want to do something else.

But they also know that only a handful (as in: you can count on one hand) will actually get what they are saying and put it to actual use in their lives.

So: “To those who have ears, let them hear…”

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Our latest upcoming release, “Freedom Is — (period.)”

1. Welcome all that occurs around you.
2. Release any thoughts, emotions, or desires these bring up – enjoy the moment for what it is.

But there’s a trick to releasing. And it’s not so obvious.

Because when you really get into using the release technique that Lester Levenson discovered, wanting your Freedom more than you want the World, you don’t want or need anything. Everything you could possibly want just shows up. And the less effort you put into these, the more and faster they do.

Your fastest results are achieved by developing a new mental habit of releasing all the time. And the interesting side effect of this is that all your desires drop away and you enjoy life considerably more.

But with no desires, you might start questioning what you are doing and why. Because working so hard to make things happen seems pointless.

That’s right – when you release all the time and everything is coming to you naturally, then you don’t have to “work” at anything. It effortlessly starts showing up. The more you release, the less effort, the more stuff shows up.

But if everything is happening as you want or need, how do you then decide what to do? Answers come to you intuitively. You are then “aligned with the Universe”. So of course anything you decide to do is easy to accomplish. It just happens.

Now – I can see that this is rolling around in your mind already, that it’s too good to be true, that this must be some sort of scam, and so on.

You’re perfectly right.

And the thoughts you just had are why most people never figure this out. And why there aren’t saints all around us, living perfect lives where everything goes right around them all the time and miracles abound.

I was just re-reading Spiritual Marketing by Joe Vitale today. And it drove home to me that anyone could live a magic life. You could be surrounded by miracles. Anyone could be.

You just have to purposely, constantly, welcome and release everything that occurs around you.

When you do this, you get the Peace and Freedom to be, do, and have anything at all – anything you could dream up.

I’m not kidding.

Why do I say this is a scam? Because of the word “dream”  in the sentence above. Life is traditionally held to be a dream, an illusion, a “Maya”. Only our modern science is built on making it solid and real and built on immutable laws (along with having to mine petroleum and coal to fuel this very solid, industrial-grade reality.)

The secret to success is in realizing that you are already living your dreams.

So, when you realize this for yourself, you start purposely dreaming as big as you want – and then letting it all go for the Universe to demonstrate (manifest) whatever it was. You have to know that it’s perfectly OK for you to be, do, or have anything and everything you dream. And let go of any “trying to figure it out”.

Just dream – and let it go.

That’s how I got my freedom – and how I keep getting it every day.

Try it for yourself. It won’t work for you because I or anyone else says it does. You have to see that it works for yourself. Otherwise, it’s only pleasant fiction…

Good luck! And – “May the road rise up to meet you…”

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Our latest upcoming release, “Freedom Is — (period.)”

Of course, you are going to think me completely rabid – like I couldn’t even run a lemonade stand, much less make money on the Internet or through one of these “work from home” online opportunities.

But releasing is really one of the top easy ways to make money you’ve ever heard of.

What inspired this was another email from Larry Crane. Let’s have a listen:

Don’t be surprised if you’ve never heard “The Unexpected Money Secret” mentioned in the media.

After all, the media tells us we’re in the jaws of a recession.

Oil is skyrocketing… the real estate market is on its knees… and… the “buying power” of the U.S. dollar is going downhill faster than a chipmunk in an avalanche…

But while most American’s are “tightening their belt”… believing there’s nothing they can do to halt the slide into a recession…

Certain individuals scattered across the country have discovered what’s been nicknamed “The Unexpected Money Secret”… and… as a result… are now…

Immune To The Supposed Recession.

These individuals have all the money they want.

They buy what they want… when they want… how they want.

And as ridiculous as it sounds, the more money they spend…

The More Money They Seem To Receive.

Oh, come on… how could there be anything like an “Unexpected Money Secret”? In these days of the Internet having all the secrets revealed, there couldn’t possibly be any such thing – or could there?!?

If you’ve seen “The Secret” DVD, then you know about Bob Proctor and Joe Vitale. The fascinating point to Joe is that he’s studied Lester Levenson’s work and practices releasing. And if it weren’t for Bob, Joe’s hit book “Spiritual Marketing” might still be just a manuscript.

But in that book (which is available from his site as a free download), he tells how to use various forms of releasing to allow all sorts of money into your life. That “Unexpected Money Secret” does exist – probably by many names.

Let’s listen in on Larry’s spiel some more (it’s great to listen to a top salesperson promote a product he believes heart and soul in…):

This has got to be a joke, right?

Gordon Bray certainly thought so.

But since discovering “The Unexpected Money Secret” Gordon’s received $5,000,000 dollars in just a 4-month period.

Retired school teacher Craig Haus thought it was a joke as well.

But since discovering “The Unexpected Money Secret” Craig has increased his net worth to over $1,700,000.

And let’s not forget Dr. Raul Rodriguez from Texas.  Since discovering “The Unexpected Money Secret” Dr. Rodriguez has received in excess of $2,500,000.

Click here to find out how they did it.

And they aren’t alone.

Something like (?) American’s are now on the receiving end of “unexpected” money – despite the diet of doom and gloom the media is “drip feeding” us on a daily basis.

Take for example:

• Rob Mosier a partner at McGregor & Mosier Law Firm in Laguna Hills, California – since discovering “The Unexpected Money Secret” Rob has cleared up all his debts and more than doubled the income of his practice.
• Ashok Sanghani from Elkhart, Indianapolis (since discovering “The Unexpected Money Secret”) has so far received close to $500,000 in a 9-month period.
• Porat Cooks from St. Louis Park, Minnesota has used “The Unexpected Money Secret”… and… as a result… has received $425,000… and counting!
• And Steve Deweese a Chiropractor from Grand Rapids, Michigan now receives an extra $40,000 each year (because of “The Unexpected Money Secret”) despite doing no extra work.

What’s going on here?

What Is “The Unexpected Money Secret”?

Click here to find out.

I think you’ll kick yourself for not thinking of it before.

Even laugh out loud when you hear it.

Or maybe even scoff.

Just like Susan Wright from Canada did:

Click here to find out why.

I hate to tell you that this works, but it does.

This afternoon, I was shopping and realized that my money was tight and that I was going to have to stick to my budget more closely to pay my bills – you know, all these thoughts that roll through your head as you are dealing with money. It’s such a scam, after all – a real fiction.

Well, I thought then – “How about just getting the idea of lots of checks coming my way – big and small, just tons of them?” And got the picture (remarkably like that one in “The Secret”) of checks floating my way out of the sky – all sorts of colors – and just coming down like a multi-colored snow storm.

And then I let it go and drove home, putting my mind on other things.

As I’m writing this, a little alert came in which says, “We’re notifying you that we just sent you a check.”

No kidding. Not expected, really. Sure, I had earned commissions from some affiliate sales, but had no clue when they’d doing anything about it. (I could be more efficient at this money-making stuff, I guess.)

But getting checks out of the blue – wouldn’t that just be nice? Think the thought, let it go, let the Universe manifest for you. (And funny thing is, as I kept writing this, someone else sent me an email that they had just gotten a check…)

It’s all there in Larry Crane’s stuff. It’s all there in that download above from Joe Vitale.

You can have this “Unexpected Money Secret” and make yourself recession proof. (And BTW, there is a little link in the sidebar you can go to which tells you some more about making yourself recession-proof.)

Check out Larry Crane’s Release Technique and see if you can’t find some more unexpected money in your life.

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If you’ve found it valuable, please consider donating via PayPal to enable my continuing research.

Our latest upcoming release, “Freedom Is — (period.)”

Ok, I admit it – I’ve been addicted to search engines. I thought these had something to do with “getting traffic”, “getting conversions” and “making online sales”. Wrong, wrong, wrong.

If’ I’d only been reading my own stuff.

I did a book last year on online marketing, called Online Sunshine Plan – and another on scams called Get Your Self Scam Free. And I should have taken these to heart and seen their cross. Even though there are mentions in each about the other. Of course, looking up my old stuff, I was predicting SEO problems over two years ago. And another about how social media are taking over, leaving search engines in the dust.

Now, it’s a given that you are going to be talking about search engines when you are figuring out how to design sites and so on. And while a 700 pound gorilla in the room deserves respect, it doesn’t mean you scrape and bow down and kiss feet, etc.

I wrote about how search engines are basically scams because they survive by selling advertising, which is a scam. That has proved out in the last year as I found out you can get better search engine standings by 1) putting adsense ads on your site, and 2) buying PPC ads. Both help your “organic” results.

Which means Google simply skews the playing field to suit itself.

And anyone in SEO can tell you that they have a perfect job that doesn’t quit, since it’s a constantly moving target. Recent research has shown that even inside Google, no one person knows all the algorithms on how the searches are done.

My last advice on this is to write good content and label it so that people can find it. Not search engines, but people.

Two things prompt this – First, as outlined above, search engines are playing catch up to social media – and are trying to become social media engines themselves (look at Googles’ Buzz and the aquisitions both Google and Yahoo have made, meanwhile Facebook is poised to take over the whole scene – if they don’t implode, anyway).

Second, the whole point of marketing has never, ever depended on search engines – it’s always and forever depended on word of mouth. What your neighbors, spouse, friends, and associates talk about is what really determines your buying habits. That, and your actual budget.

Advertizing has been much bally-hooed, but just look at the results of their industry award “Clio” to see their actual results. It’s a scam and always has been. All their psychological studies don’t change this.

When you throw out credit cards, advertizing, and search engine PPC campaigns, what do you have?

Social media, your friends – all the old standbys.

This came to me when I was studying my own analytics and trying to get Google to tell me what actually was going on. Google Webmaster tools won’t show you all the incoming links to your site. Nor will their Blog search. Even though they are there. Because they have this thing called supplementary results. And there are ways to find out how many pages of your site Google actually has indexed and how many of these are in their “supplementary index”.

Problem is, this isn’t accurate either. I’ve got more people finding and going to my pages than Google has listed. And this is where I started seeing my own stupidity.

A website isn’t there to get traffic, it isn’t there to get high SERPs. It’s there to provide service. You are there to give great service and to help others with solutions to their common problems. The better you do this, the better you get paid.

But the service you provide has to be something you are fascinated with, utterly captivated by. Because you have to keep this up. Going the scammer route of searching for “long tail niches which have products which people will buy” is a scammer’s paradise. The bulk (at least 97%) of what is being sold as Internet Marketing is pure scam bunks. Rubbish. Trash. Ripoff.

So just leave it all alone. They are just telling you the “latest and greatest” and they are just making money off your ignorance.

What I realized looking over my actual logs is that I wasn’t applying my own metaphysical principles to my life online. While it was true that about 60-70 percent of my traffic was coming from search engines, what it also said that my spikes were completely independent of search engines – and didn’t show up because of them. In every single case, someone put a link direct to one of my pages and their readers came to see what was happening. In no case did they use the search engines (well, maybe to begin with a teensy bit…)

And that’s the point. Be social and find your community. Contribute to that community and there’s your site traffic. Continue to give valuable solutions that you can be repaid for and there’s your economy.

The bottom line to search engines appears to be getting remote, one-way links back to your site. Again, this is where people find your stuff good enough to link back to. This is community. Sure, you can work this a bit by publishing articles and leaving comments on sites where you can post your website link – or social media like Scribd and YouTube and Flickr where you can leave a link to your site. And Identi.ca for those shorturl links. But that doesn’t mean other people will find your stuff valuable just because you link it. (I found one scammer company who has had most of their back-links go to the supplemental index simply because they were scamming the social engines to get those back-links.)

This is all in finding who is linking back to you and seeing how you can help that community. Yes, you use Yahoo Site Explorer and Google Webmaster Tools to find incoming links – as best they will actually show you. At least they’ll give you the ones they consider valuable and you can go from there.

But the real rule for getting links, traffic, and everything else: “You have to give before you can get.”

You have to give links in order to get them. You have to give great value before you are going to get paid for it. (Look at some of the top blogs out there – how much they link to their own stuff compared to how much they link outward to others is balanced heavily on the outward side – like 12-1 or better.)

And as I transition from blogging about scams and cults and self-help over to grass fed beef and cartoon parodies, I’m writing my last self-help book ["Freedom Is - (period.)"] and after I get a ton of promotion out on this, I’m retiring to simply getting my own artwork posted and going along. And offer all my older books, plus posters and t-shirts, etc. with cartoons on them – plus collections of cartoons.

But making fun with people and their attitudes should be a lot more interesting than all the scams in the world.

And that’s what this universe is all about – enjoying the dance, not figuring out how to get to the otherside of the room through the crowd and music.

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Our latest upcoming release, “Freedom Is — (period.)”

More small business marketing insight. Got this great list from my autoresponder service, GetResponse. Great service, great product, great advice. Perfect for your own marketing mix…

I’ve categorized them (and commented) in order to make them more useful – aligning to an Online Millionaire Plan.

• If you don’t have a newsletter yet, start one. People always want to learn more about their topic of interest. GetResponse is a great web-based email marketing software for publishing newsletters and hosting your mailing lists.
• Add a subscription form to every page of your website.
• Make it quick and easy for your visitors to sign up. A first name and email address is all you need initially.
• Be sure to state your privacy policy in your subscription box. Or add a link to a separate privacy policy page right next to your subscription form.
• Be clear, persuasive and honest as to what your subscribers will receive and why your visitor will gain by subscribing.
• Tell them how often they can expect to receive your newsletter or other emails. Do not inundate them.
• Link to a sample issue before they sign up, so they have an example of what you provide your subscribers.
• Archive your past newsletters and make them available on your website. (Bonus: This also produces additional organic search traffic!)
• Don’t be afraid to link to other websites or recommend other good newsletters. Your subscribers will love it and the recommended sites / newsletters may even return the favor and recommend your newsletter!
• Joint venture with other newsletter publishers and mention each other’s publications.
• Create an ebook and offer it free as an incentive to subscribe.
• Create an informative PDF report on your business topic. Only a few pages of useful content are needed for a report.
• Start with your immediate contact list and generate buzz to draw visitors to your site and subscribers to your newsletter.
• Offer a product discount for purchasers who subscribe to your newsletter.
• Give away useful software or web-based tools to subscribers. If you’re not a programmer, hire one through RentACoder or Elance
• Conduct a webinar (a web-based seminar) for which your visitors must register. On the registration form, get permission to send them future mailings.
• Mention your newsletter during your webinar and provide a subscription link. This will give those who haven’t opted-in an additional chance to do so.
• Ask your subscribers to tell their friends about your newsletter.
• Add a link or button on your website and newsletter taking them to a “Tell-A-Friend” form, where they can invite 3-5 of their friends.
• Allow others to reprint your newsletter as long as the content and links aren’t modified and your bio box is intact.
• Add a “Subscribe” button, or a link to the subscription page, in every issue. Then, if your newsletter gets forwarded, the new recipient can sign up.
• Optimize your website for search engine rankings. If you think SEO means “search engine optimism” instead of “search engine optimization”, check out SEObook.com by Aaron Wall.
• If your newsletter or campaign is newsworth, submit a publicity release at services such as PRWeb or BusinessWire. You might get a surge of new subscribers, as well as a number of inbound links.
• Make your email marketing campaign “newsy”. Run a controversial survey and turn the results into a story. Then let the world know about it and get free exposure.
• Include Opt-In information on Customer Satisfaction Surveys. Ask permission to communicate valuable info via email newsletters and promotions.
• Create a squeeze page designed solely to capture new subscribers.
• Find hundreds or even thousands of relevant keywords with services like Wordtracker, and then promote your squeeze page using PPC (pay-per-click) advertising, such as Google Adwords, Yahoo Sponsored Search, MSN adCenter, and more.
• Track the effectiveness of your advertising and test changes with services like HyperTracker. Keep the best – scrap the rest. Always keep testing.
• Spice up your squeeze page with a pre-recorded audio message to tell your visitors why they should subscribe. Record it yourself or write a script and hire a voice talent to do it.
• Add video to your squeeze page. Not only can you speak to your prospective subscribers, but even point where the subscription form is located on your webpage!
• Incorporate social proof through testimonials on your squeeze page (written, audio, or even video!)
• Remind double opt-in subscribers to watch their email for your confirmation link and ask them to be sure to click it to confirm.
• Start a free blog with WordPress or Blogger. It’s another way to communicate with your visitors and nicely complements your email marketing and list building.
• Add your newsletter subscription form to every page of your blog.
• Research similar websites and newsletters with Google Blog Search or Technorati. Post relevant, helpful comments with a trackback to your blog or squeeze page.
• Keep your blog readers notified of new posts when they sign up for updates. This has a 3-prong benefit: build your email list, maintain relationships with your readers, and get more traffic to your blog.
• Use a responsible co-registration list-building service like GetSubscribers
• Perform a cross-registration campaign with other newsletter owners by adding a link/banner to the other newsletter on the confirmation page. Subscribers won’t see it until after they’ve joined your list.
• Advertise in ezines and other newsletters. Use a directory like Ezine-Dir to find newsletters reaching your target audience.
• Submit your newsletter to ezine and newsletter directories.
• Promote your newsletter / promotional emails in industry directories and websites.
• Sponsor other people’s contests and get exposure for your newsletter. Give away freebies that don’t cost you money.
• Submit articles to Article Directories like GoArticles, SubmitYourArticle or EzineArticles. Include a bio box at the bottom with a link to your website or the email address to be added instantly (if you are using an autoresponder).
• Visit discussion boards, forums, Yahoo! Answers and similar sites to provide helpful answers, while including a link to your newsletter subscription page in your sigfile.
• Add your newsletter sign-up link to your email signature.
• Promote sign-ups in Confirmation and Transaction emails.
• Include an opt-in link on customers’ credit card receipts.
• Add an opt-in message to Warranty and Product Registration Cards.
• Use sign-up message on all Invoices.
• Network at trade shows and conventions. When exchanging business cards, ask permission to send them your newsletter / report. If they say “no”, write an “X” on the back of their card. Otherwise, add them to your list.
• Hand out sign-up forms promoting your newsletter when speaking to groups or at seminars.
• Include newsletter subscriptions in Trade Show Lead Generation form. Ask booth visitors for permission to send your monthly newsletter to them. (see 50 above)
• Make it easy for your audience to subscribe by including a link to your newsletter subscription page on the footer of your PowerPoint or webinar presentations.
• Look for ways to collect email addresses if you are a brick & mortar business.
• Display opt-in forms at the Cash Register to receive weekly discounts, etc.
• Advertise email promotions on Product Shipping Boxes, Packing Slips and Direct Mail Cards, with links to your site.
• Offer customers a VIP or loyalty program for signing up for your list.
• Request employees use an email signature such as “Subscribe to the Company X Email Newsletter”.
• Call Center and Sales Employees can ask customers and prospects if they’d like to receive newsletters or promotional emails and get their information by phone.
• Encourage email subscriptions by printing on Direct Mail, Catalogs, and all Print Ads.
• If you have a physical mailing list from your offline business, send a postcard to your customers, offering a special for opting-in to your email newsletter.
• Study each offline advertising piece with the thought of integrating a list building component into it.
• Collect email address at each point of contact with customers and prospects.
• Get more traffic to your website. Even if your opt-in percentage doesn’t change, this will automatically result in more subscribers.

Thanks for visiting my blog and reading this entry.
If you’ve found it valuable, please consider donating via PayPal to enable my continuing research.

Our latest upcoming release, “Freedom Is — (period.)”