Posts tagged ‘joy’

How to Sell Anything to Anyone

marketing mix How to Sell Anything to Anyone There is an old joke you must first puzzle out:

How do you get down from an elephant?

You don’t, you get down from a goose.

Let’s go back to our simple basics:

  • Most people run on semi-automatic. Meaning they are letting their subconscious do the work for them. They only answer the telephone when it rings. These are the factory workers, the cubicle hourly workers, the warehouse and set-wage people who contribute a fixed part of their wages to the Government every week, on an increasing scale the more they make. This is about 97% of the world’s population.
  • Of the remaining 3%, most are in incredible action to get things done. They either run corporations or start them and sell them to others who do, then starting another. Most of these are self-employed or own the company and work either on dividends or in as many low- or non-taxable ways as there can be invented. Politicians and government leaders are in this bunch (and their staffers are in that first group.)
  • And there is a micro-fraction of the whole – about 3% of 3% who really run the world’s wealth. Or they are independent otherwise in the extreme and create the inventions you use all the time. They may work for salaries, but they don’t necessarily depend on these. More often, they are independently wealthy, or have other support systems which allow them an independence from day-to-day necessities of living.

Most of your buyers are in that 97%. And that’s where all your taxes come from as well.

marketing mix How to Sell Anything to Anyone And since those 97% run on the subconscious patterns (mostly), they are relatively easy to offer goods based on “wants” and “needs”, and to get purchases. Meaning they work all week so that marketers can take their money at the end of it. Or, as in credit cards, they set it up for these people stay in hock until they die. And then go after their relatives for that debt.

The 3% think they are running the show – however, they are also running on mostly semi-automatic. They are simply in action instead of stuck in a rut of expecting things to be handed to them when they work long and hard enough. While these few are the task-masters of the world. They also don’t have a clue on what is actually going on.

That 3% of 3% do actually understand the systems, or at least the bulk of them. And they can concentrate on exactly what they have to operate to get the other 99.9% (+/-) to do what they want, more or less. They think they have the tiger by the tail. But they only succeed to the degree they stick to the system they have and that system is mostly complete. Bill Gates, Warren Bufffet, Sam Walton, all these guys. They concentrate on a system that works.

So selling to any of these bunches is quite simple. Know how the subconscious works and pander to it. Offer systems to that 3% who are in action. But use those same psychology-buttons to get them to buy. Even that .09% will settle to some degree based on your offerings. In most cases, they make or control such vast sums it doesn’t matter if they waste some of it here and there. Plenty more where that came from.

And the write-ups on the systems to market and sell goods to people exist widely on the Internet. Even available as free downloads. Again, you only have to concentrate your attention on finding them, proving them, and using them.

What they will buy:

  • 97% will buy stuff. Material things which temporarily satiate their desires. As instant a gratification as possible.
  • 3% will buy into systems to control or run other peoples’ lives – especially the ones that make that stuff.
  • .09% will buy the copyrights, trademarks, and patents to those systems and license them. Plus buy that company itself.

There is only one rule: You can’t sell something they don’t actually think they need or want. And if you work to deceive them into momentarily thinking they need something when their subconscious says they actually don’t, you’ll wind up paying them more in return than the sale was worth. Almost all of their thoughts are semi-automatic, and their wants and needs are pretty much pre-ordained. (Just reverse engineer my anti-scam checklist and you’ll find them.) This rule holds top to bottom. No real exceptions.

- – - -

marketing mix How to Sell Anything to Anyone There is a very, very small minority – about 3% of 3% of 3% – or .0027% who are actually immune to the whole system.  They don’t actually need or want stuff. Because these are an enlightened few who don’t work either reactively or pro-actively. They operate intuitively.  And while the wealth they accumulate (and they are usually very wealthy if they put any attention on it at all) comes through the “normal channels of industry and commerce”, you’ll find that they don’t work very hard to make it show up.

These extreme minority few don’t actually work at all. They intuitively know what actions they have to take, but it’s a game to them. They have fun at every single thing they do. Life is unending joy.

And the rest of these guys above would pay just about anything to know and understand and be able to simply do those actions for themselves.

But there’s a trick to this.

Money can’t buy it. And there’s no way to market it or sell it.

You can only earn it.

And these rare few don’t even consider that it’s their job to package this system up and tell people about it, or offer it on any market. Sure, some write books, some make DVD’s or CD’s, or lecture, or hold seminars. But they do this for fun.

They know that only a very, very, tiny handful of people out there are ready to get what they are offering. Because that is how many people are actually ready for it.

To the rest – they are selling a system. And when you study the above, you know exactly what they will do with whatever you offer through your marketing. You’ll know who your clients are, and who your consumers are, and who to sell out to when you intuit you want to do something else.

But they also know that only a handful (as in: you can count on one hand) will actually get what they are saying and put it to actual use in their lives.

So: “To those who have ears, let them hear…”

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The less important live among us as the greatest.

marketing mix How to Sell Anything to Anyone

It’s obvious that Masters walk this earth. And they don’t particularly care a hoot about being “discovered” or “exposed”. Because they really don’t give a hoot about anything. They do their job easily, effortlessly, and live their life in comfort. Mostly unknown, they don’t seek the spotlight necessarily – since that is a tradeoff and can get in a person’s way in living life.

The key thing is to let your own Freedom shine out from within. You don’t hide a light under a basket, you let it shine.

The usual disclaimer: My ideas on this are just that – discount them immediately and make them your own or reject them.

Today’s lesson goes down this line.

There are some old phrases from the releasing technique which I’ll repeat here. “Be not the Doer, Be the Witness.” “Let go and Let the Universe.”

You have to get your Self out of the way so you can let the Universe within you shine through. You already have all the answers to any problem or situation right within you. All you have to do is let it out. There is no effort in it. Just let go and let the Universe. Let the Universe what? Anything it damned well pleases.

That’s the point. The You gets in the way. There is a way of intuitional living you can adopt (or not – your choice). What this does is connect you with a fountain-well of constant inspirational and motivational. All answers are there, all solutions are there. It’s the Universe just wanting to peek out behind that “solid” facade called Self.

The idea here is that it’s much easier to go through life by letting the Universe guide you.

OK?

Here’s a set of steps from an old tape series called “The Way”:

1. You want the world more than you want freedom. (You have to want freedom more than you want the world.)

2. Take all your joy from within by releasing.

3. Make the decision to go Free and then do it.

If you do make the decision to go Free, you will do it. If you’re not Free, you haven’t made the decision.

Prime thing is making releasing constant.

4. Go directly to the fear of dying and then release it.

Get rid of the bottom motivator and you’re finished.

5. Get everything from here on by releasing – the most practical of the four.

If you’re efforting, your not releasing. “I am not the doer – and letting it happen.” Let go and let God. All actions are effortless if you are releasing. Action doesn’t stop someone from realization, identification with the doer does.

6. Be not the doer.

You’re not the doer. Things happen. You don’t have to do them. Let go and it happens. Letting go and letting God. Just watch it happen.

Releasing wanting to feed the ego.

7. Make your behavior that which a Master would do.

Whatever you do, do it successfully. The more imperfectly we work, the lower down the scale we are. The action required to go free is releasing all the obstruction.

Those will keep you going for now. Tomorrow is another day. See you then.

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Thanks for visiting my blog and reading this entry.
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Or – buy a book from my “Go Thunk Yourself” bookstore.

Our latest upcoming release, “Freedom Is — (period.)”


All God's Children are Kahunas…

marketing mix How to Sell Anything to Anyone

You know, we are all Masters in our own right. True. Just look inside and you see the perfection that you are.

The ancient Polynesians had is completely right. Nowadays, when you say Kahuna, you either think of some surfer dude who always beats everyone else out in the competitions – or some mystic healer who can fire-walk, control nature, and maybe raise the dead.

But “Kahuna” always met something like “keeper of the secret”, although that is a very loose translation (suitable for us haole’s who don’t speak a word of it). There were kahuna’s for every trade and business and activity. Our use would be mentor – as you would seek out these experts if you wanted to learn that skill or art. (Fishing kahuna’s, weaving kahuna’s, gardening/farming kahuna’s, etc.)

And so, originally, there were kahunas all over the place. (Check out wikipedia for both these terms.)

It is even so today. Masters (kahunas/mentors) of any trade actually abound. Our approach with the Sedona Method or releasing technique, is to enable everyone to master themselves as well.

My approach, different from most, is to tell you that you don’t have to have a lot of money, or sexual partners, or servants, or impeccable health to be a complete success. You don’t have to control vast estates of property and hundreds or thousands of employees to be a success. But certainly, you need to be free of having to have approval from anyone else about what makes your success.

For the only person who can weigh in on your level of success is you. You either are doing what you want to do in life, or you aren’t. And the only one who sets the decisions about what you should and shouldn’t be doing is you.

That is the freedom which Sedona Method release technique brings – to be able to be, do, and have anything you want. You don’t have to have money or prowess in order to accomplish whatever it is you want today.

If you want to stay at home and home-school the kids while maintaining the household, then that’s perfectly fine. So is flying airplanes for a living. Anything you want to do that isn’t hurting anyone else or illegal because of that fact – you should be able to simply learn to do as an expert in that field. A Kahuna. A Master.

And any Master of their craft does it with an ease that makes it seem like they were born to do just that. And it’s probably true. For when a person is following their passion, it’s something that they meant to do since they were born (or thereabouts.) But that doesn’t mean you can only have one passion. Many people have several and either master all of them, or shift from one to another, mastering each in turn.

The key point in that is that they do it with ease. That is where Sedona Method comes in. Masters simply release on everything and anything which interrupts or interferes with their practice of their craft. And they live rather calm, peaceful lives. Even if it’s a hut on the beach they have to rebuild every few years. Or if its a stone hut in the glens of Scotland so old that there’s no record of when it was first built. Or the business executive who has been rising through the ranks for 20-30 years and stands a chance of being the COO or CEO soon. Or the administrative assistant who has seen those CEO’s come and go – but knows how to help them all be a success through her mastery of corporate policy and human behavior.

There are Masters who walk this earth and they need not be famous or wealthy or outrageously lucky.

And the reverse is true. People who win lotteries are often bankrupt and further in debt a couple years later – because they never learned how to manage wealth. People who have rented their whole lives aren’t necessarily ready for home ownership. Because a politician is able to get elected doesn’t mean he’s ready to be a statesman.

As well, most people are hampered by popular success – celebrities often no longer have any life of their own once they’ve “made it.” So being a quiet success and having everything you could want is just fine with most people.

My point here is that you are looking for personal freedom, above and beyond any fame or fortune. The society around you worships these ego-traps. That doesn’t mean you have to.

You have to want freedom more than you want the world. And once you get yourself on that route, you’ll walk it right on out. Sure, others may pass you by, or maybe you suddenly attain it in a flash after persuing it for years and years.

And after you Master yourself, then what? Practically, the release technique has been used to help people become millionaires and resolve relationships, and create huge successes. But the people who only used it for those material things wound up in trouble again, sooner or later. Because money, fame, fortune – all these are part of the World. They are not part of Freedom.

Doesn’t mean you’l be broke and lonely – those are also part of this world. When you look for the Freedom, Peace, and Joy which have always lay within you – just waiting to be let out – then the world gives you anything you want. Because you don’t need it anymore.

So: become the Master you already are. Let your light shine.

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Thanks for visiting my blog and reading this entry.
If you’ve found it valuable, please consider donating via PayPal to enable my continuing research.

Or – buy a book from my “Go Thunk Yourself” bookstore.

Our latest upcoming release, “Freedom Is — (period.)”