A Midwest Journal

Can you think of a nicer way to say “Online World Peace Plan” than in Web 2.0?

Had a brainstorm last week to get a lecture out so I could hit the radio interview circuits. So I created one (free MP3 Online World Peace Plan download), made a video out of it, made an optimized Online World Peace Plan mini-web for the transcript, created a PDF (in order to make that video) and have the whole thing up and running now.

So, here I blog about the whole thing and so “Jiggle the web” to use Michael Campbell’s phrase.

Let me tell you the sequence of it:

1. Bright idea. Came from my “day job” telling me I had the weekend “off” (meaning: without pay). Needed to create some income. Already had been working up some Web 2.0 examples of my speaking ability so that I could send reporters that way. So I decided to just let it all hang out with a lecture that told everyone about my latest results. (These philosophic breakthroughs tend to make you a big edgy until you vent them creatively – muses are an insistent bunch…)

2. Wrote a rough outline and then cranked out nearly 6K words in an afternoon. Polished it up a bit.
3. Sent this to TTS to make a cheap-and-easy MP3. Wasn’t happy with the results. Sounded stilty and the emphasis was unreal.
4. Scraped out a proper outline and practiced giving this speech a few times. Then recorded it using one program and another to edit some of the odd-ball mistakes out of it. This took a couple-three days.
5. Made a PowerPoint (actually OpenOffice Impress presentation) from that outline. Converted this to a PDF and then to individual images. Meanwhile, started adding in notes for a second PDF (still needing completion).
6. Imported those PowerPoint PDF images and the edited speech (MP3) into Camtasia. Boring. Opened up Picassa to look through all the clip art and stock art I have on my machine. Where I was missing any particular image, I searched the web – quick and dirty, plus I’m using it for free advertising, so shouldn’t be a particular problem. With all this stuff in there, I then created the video – a version to send up on YouTube and another I can set up on-site (though I prefer to host the bandwidth otherwise). Started the video uploading.
7. Using Dr. Andy William’s SEO Website Builder, I took that original 6K words and split it up into several pages – then optimized these for a mini-web. Once I had tweaked all the keywords, theme words, and so on, then I uploaded this mini-web to my main site – in it’s own directory (which matched the link at the tail end of the video). By now the YouTube has finished loading, and when the processing is complete, I’ll have the links ready for updating, etc. Meanwhile, I tried uploading to Blogger, but just got an error (not the first time).
8. Went back and finished the PowerPoint Notes PDF, and tweaked the mini-web to include the video embed, plus the PDF link, and ensured the Online World Peace Lecture MP3 was linked. So the home page is all tricked out with all the Web 2.0 stuff. Updated the other menus to have a live link to YouTube as well (just in case). FTP’ed all these to my server and tested them.
9. Now, as I get this blog done, and when I test the site – I social bookmark it. Onlywire, Digg, De.licio.us, whatever.
10. Get out that press release I’d earlier laid out – post it to as many free press release sites as I can find/have collected.
11. Now I go and create a Squidoo lens for this video, it’s MP3, the site and everything. Social bookmark that lens as well. Link to everything and it’s brother here.

So now you see the whole scene unfold. Web 2.0 meets organic SEO.

Next up? I’ve got some choices, like videos of commentaries on my books. But I plan to do up a children’s book based on that same lecture. It has a plot – but each chapter is illustrated and can be a video on it’s own (search for the whole set…)

But really, I need to get some emails out to some radio producers who need good talent. That is the key analysis point of how to improve my book sales.

You can see, however, that the childrens’ books would fly down this line quite nicely. The video’s all link to a mini web for each chapter (some wild keyword work here), making a mini-net for the book. Those mini-webs/net all link to the Lulu.com book – which would then be shipped off to Amazon. And I’d start another round of radio interviews. Not to mention the point that I can actually blook this one, with the ability to put images up with the text. Now THAT would make some interesting radio angle – first childrens’ book to be blooked and videoed before it went to hardcopy press. (Not to mention that every chapter will have a puzzle – which could be an online Flash game, possibly. But that is really getting the cart before the horse…)

Now, all of this still points back to my original Go Thunk Yourself Self Help Library and the Personal Development Library of the same name.

Because that’s the name of the game – promotion. Not just enough to write great books if people don’t know about them, is it?

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Update: Took me close to 1 1/2 weeks to get a lecture outline, written and recorded (3 times until I was happy with it!), video produced, powerpoint produced (and exported to PDF), all these uploaded, linked, etc. Then the whole thing Squidoo‘d – while I still have the social bookmarking to do, plus getting out the press releases.

And then we’ll check the Google rankings…

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Yes, within minutes, I had #1 and #10 spots! I know on a blog search, it said I had submitted this blog 44 minutes ago – and it had the #1 spot. But I was busy on the Squidoo lens on Online World Peace… So it takes some time. What was #10? My Online World Peace Lecture video…

Now, if I can get it to get me some sales…

(Reminder: do this technique for your other videos, like the one on New Business Ideas – Genius.)

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Update: next day – (2/14/08)

Today searched for Online World Peace, with and without quotes. Fascinating. My Digg story on Squidoo showed up tops or in the top five both ways. Have to do more testing with this.

When you look for something in quotes, you are narrowing the competition immensely – and so skewering your results. People don’t look with quotes, unless they know a certain phrase is in that site or page they are looking for. So don’t kid yourself. Luckily, I wound up on top because I used Digg – which linked to Squidoo. Two social sites together. We’ll see how long they
last. But this particular post – even searched as “online world peace plan”? Nope.

Problem is that “world peace” has too many competitors. So I get buried even with the exact wording when looking for an online plan. “Online world peace lecture” (with or without quotes) stands above all of them.

Lesson is to pick your keywords carefully – and social bookmark everything you do.

But this still gave me optimism that a person could actually start getting wider niches if you use social bookmarking in connection with videos, MP3′s, etc.

Next work is to get a mailing list that plugs into these – if I’m promoting “Go Thunk Yourself!” books, then it would make sense to have an opt-in page for that book series… There’s my money line.

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Thanks for visiting my blog and reading this entry.
If you’ve found it valuable, please consider donating via PayPal to enable my continuing research.

Or – buy a book from my “Go Thunk Yourself” bookstore.

Our latest upcoming release, “Freedom Is — (period.)”

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http://www.flickr.com/photos/ashevillein/

Somebody ought to give these guys a clue: put a sock in it so the rest of us don’t have to listen to your hysterical death moans.

While on the Internet the other day (my chief form of both livelihood and information), I was visiting right-of-center Real Clear Politics – who I adopted during the last three years of campaigning because they were the only ones who averaged all the polls.

I was astonished to find, after Tax Day, how many disparate and desperate opinion (not factual) pieces their were about what had happened. It went from twisted support to knife-twisted-in-back denial. Even commentary on commentary where Keith Obermann had used reportedly sexual innuendo to describe it.

Who cares? No, really – WHO CARES?!?

There is a reason that the NY Times is estimating a 30%+ loss in advertising revenue for the next year. There is a reason for the “Big City” newspapers going under at a record pace. There is a reason that people who watch the Network news are fewer and fewer by double-digit percentages. There was even a rumor that one of the two people who watch MSNBC and CNBC (they take turns) – actually fell asleep…

Relevance.

The mainstream media can’t get used to the fact that it’s dying. A very slow and painful death (at least for the rest of us.)

It’s not that people don’t care. They don’t care for the slant, the diatribes, the couched phrases, the unabashed support of certain liberal senators.

People don’t care who is the anchor for the evening news or what sex they are – they don’t watch it anyway. (Except for the reviewers and those employed by NBC, CBS, and ABC. But these are the mourners, not the rest of the passer-bys outside the cemetery on the sidewalk.)

People do care about what is going on and what is really happening. And they know that there is more than two sides to every story – and that anyone who thinks they are some sort of expert officiator is full of more manure than any herd out there. (And they are thinking about taxing farmers for cow gas – what about newscaster and politician gas?!?)

While the mainstream media is dying off, why are local papers (and local banks for that matter) doing just fine and even – gasp – expanding in this economy?

Relevance.

What’s on the local newspaper front page? What happened locally that day. What’s on page 3 or page 5? National and World News. Oh, there is a blurb which runs at the bottom if something important is happening. But covering the election – it’s how the local voter turnout went.

Some used to say that there were bubbles on each coast (probably connected by a very long tube) where all the “really important” stuff happened. And we in the middle were lucky enough just to capture bits and pieces and overviews of it – that we should feel honored that there were three news agencies who would digest it all and present it in half-hour segments each night at dinner.

Let’s get something straight. They’re nuts.

I watch TV for the weather and get my news from the Internet. And this means that I try to avoid the National News, since they don’t carry local weather. My family likes to catch the sports as well. But that’s it.

And our TV has to be propped up when any “Network News” is on, because they are so slanted, the TV would fall off the stand if it weren’t supported.

Impartial? Look, my dogs are impartial – as long as I feed them something they can eat and they have a dry spot to lie in. My cows are impartial – as long as they have plenty of pasture or hay and water (and I keep the dogs from chasing them). Try treating a “news person” that way.

But is that a fair comparison? Well, how do the news people treat me? “This political party is horrible; that political party is saving the day.” The government did this nonsense thing today, but when the business do the same nonsense thing yesterday, they covered it as some horrible sin against humanity. Some politicians and candidates are held up on pedestals, some others are held up to thinly veiled scorn.

Do I need real facts that I can judge for myself? Yes. Do I need to put up with noise and pandering and slanted diatribes couched as “fair, impartial journalism”? Hell, no.

So around this house the TV goes off except for the morning and evening weather. We get the local “big city” paper on Sunday. I have one favorite comic strip, my brother-in-law likes the want ads, my mother likes the opinion section and the recipes (only one of which soothes the stomach – guess which…)

What’s entertainment? Nothing on TV. What’s the commercials for their “hot, new shows” — people dying, getting killed, being investigated after being killed, investigations into killings that happened years ago, specials on people who are trying to save the planet (which is being killed….) And so on. Ad nauseum.

Or there are “reality shows”. Nope. People on remote islands and deserts doing stupid antics and trying to act like the TV cameras aren’t there. Do you see any camera in a trailer park seeing people raise their kids while they hold down two jobs and their grandmother makes sure the kids’ homework gets done? Nope. We see millionaire bachelors fooling around with 20 or more women and deciding to “marry” one of them. Yeah, that’s real. Or game shows where 20 or so girls with amplified bosoms and barely dressed holding briefcases so a bald guy can tease a person into saying and doing really stupid things to “win” something in those empty cases. That’s real high-brow.

How about comedy. Go ahead – find some. Most of the half-decent comedy reruns used to fill afternoon slots and now has been replaced by “Judge Jerky” and “Judge Korky” and ‘Law & Order” reruns from five years ago.

OK, there is one show we watch when we can get it – a game show where the host is actually polite and funny at times and people do nothing but win money if they can guess the words right. Nobody dies, no one gets investigated, no one’s in prison. No sex, no violence, nobody dies (some of the jokes fall flat, but that’s no crime…)

Sure, there’s plenty of all that on the Internet as well, you could say. But there is also a lot of everything else as well – tons more. And the choice itself is relevance.

And yes, we used to watch Fox News and the Discovery Channel and even CSPAN – until some boobs decided to take it off the big dish – and we tried the small dish for awhile and got tired of paying for 20-30 channels of stuff we didn’t want for the 2 or 3 we did.

It’s cheaper to just watch what we want – local news and local weather – then turn it off the rest of the time.

Why, oh why do I have to listen and watch what some cock-eyed TV or newspaper executive – someone who has probably never had to change his own flat tire, or grow his own vegetables, or raise chickens for the eggs and stew them when they got too old – much less rescue a healthy calf that was born in an unseasonal blizzard, and raising them to a good weight only to sell them off at auction a year later.

No, most of these guys grew up in some suburb and then moved into a condo or apartment where they don’t even have a yard – working in another high-rise across town (so to speak) where they listened to other people in suits who spoke from “on high” about what advertisers thought people wanted to hear on those magic boxes in their living rooms.

And the “down their nose” attitude toward the rest of the country is infectious and spreads like the plague up and down the halls of those palatial boardrooms and studios.

Does anybody really care that Keith Obermann pouted until he got a door with a window in it for his new office? Hell, no.

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Here’s a reality show I’d like to see: get all those newscasters and TV personalities and line them up in front of a series of “pre-owned” cars. No, get some real used ones. You know, the ones where nobody cares to wax them any more because it would point out the rust spots worse.

Make sure they are dressed up in their usual suits and blouses and whatnot. Give them all a wireless mic so they think they know what they are doing. Then tell them it’s a contest and they have to change that flat tire on the car behind them, get it started and drive it to the filling station 5 miles away. Good luck.

I’m often talking out loud to my Senator or the President or one of these news anchors as I’m on the third day of fixing a section of fence the rain took out last fall and the wind dropped a couple of trees on during the winter. Do any of these guys look like they could even start a chain-saw, much less run one for a few hours? How about splicing barbed-wire? Know how to herd cattle just on your lonesome and two half-trained dogs without spooking them or losing any calves? Do they know what to do with a steer who’s got bloated up from eating too much wet clover in the spring?

I’ll swap them for their job almost any day – for awhile, anyway. I could do what they do with no problem. Write some stories and read them off in front of a robot camera. Nothing to it. Really. But it would be harder on me, because I know they wouldn’t take care of my herd and I’d be way behind when I got back because they wouldn’t know how to get the equipment ready for this season’s planting.

AND – they’d get all the good food, while I would have to make do with a bunch of stuff shipped in from thousands of miles away and was about as fresh as the bottom of my boots. (Would smell nicer, though…)

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Yes, I’m the same Dr. Robert C. Worstell who has a PhD and 7 other degrees. So don’t get all snooty with me. I’ve written, edited, and published around 4 dozen books and keep up with (more or less) another two dozen blogs – that I personally post to, not some scriptwriter down a long hall somewhere. I’ve given speeches, podcasts, videos – been there, done that.

But I also know how to drive a dual-axle 10-speed transmission, a John Deere tractor with a couple less (and two of those are reverse) – and which cover crops will bring back soil fertility in a worn-out flood plain.

And I know better than to take a tour bus into the middle of a corn field in Iowa in order to “get a story” about a combine and corn harvest, only to get stuck in soft ground (not even mud.)

Oh, come on. Same folks who got a corn picker and a combine mixed up last year (“reporting” some tragic accident from the year before). Heard the same story all day, about 5 or 6 times – somewhere in there it was corrected, at least by dinner. This was on national news – not the local channel. They’d have more sense.

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Do I know about big cities? Sure – I lived in L.A. for over 20 years. Right downtown Hollywood – not in those suburbs. So I’ve seen the crime, and the pimps, and ho’s, and “bruthah’s”, and the rich and famous as well. Porn peddled on the street corners and dirt almost everywhere (except when there is a premiere where they sweep it up and hose it down and put some red carpets over it.) The bums are back the next day, just as soon as the crews take down the velvet ropes.

Which do I prefer? Guess. Where did I make more money? Guess. Does money buy happiness or accurate news reporting? Don’t even have to flip a coin on that one.

So these news guys and gals should take a hint or two:

1. Get a real job, get a real life.
2. Go do something nice for someone for a change. Quit talking everything and everyone down because your ‘spozed to’.
3. Get a real yard and plant a real garden. Raise some tomatoes and lettuce, maybe some sweet corn.
4. Meanwhile, put a sock in it and j-u-s-t – s-h-u-t – u-p, would you?

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Thanks for visiting my blog and reading this entry.
If you’ve found it valuable, please consider donating via PayPal to enable my continuing research.

Or – buy a book from my “Go Thunk Yourself” bookstore.

Our latest upcoming release, “Freedom Is — (period.)”

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The trick is that everything you really want is already present…

Of course, this has gone through several incarnations, and may still change. But I think I’ve finally gotten down to a basic line of application and theory which has undercut everything I’ve studied up to this point.

And I reserve the right to revise this without notice.

One of my first attempts at this came from a book I compiled, called “Mystic Marketing” – which does work where applied. Essentially, it has you hone your ability to concentrate on what you want and deliver this to the Universe to manifest. (And it still may very well be the handbook which will take that title above.)

But Lester Levenson tended to pitch the whole subject of “getting stuff” into a cocked hat with his tapes and books. However, if you’re familiar with “The Secret”, you’ll recognize that many teachers recognize the first statement above is true. And to get anything else to show up around you, there just has to be a change in your considerations.

Of course, Levenson’s Sedona Method releasing technique is the prime way to accomplish changing your thoughts and calming the mind. Just acknowledge and accept what’s there and let it go. Follow that by reviewing what it is that you want and release on both having to have it and not having it. As well as being separate from it, or having to be one with it.

Sure, that’s all a mouthful. You could also just simply have it show up by just releasing all the time. Whatever “it” is.

But all the classics, Wallace Wattles, Charles Haanel, Napoleon Hill – even the real classic authors such as Genevieve Behrend and her mentor Thomas Troward. All of these simply point out that whatever you really want is already there – the Universe is in a constant state of delivering exactly what you’ve asked for.

In fact, they all also say or support the fact that this Universe is only thought – and that all the mechanics we go through simply justify the thought. All the “scientific” studies are just ways to rationalize the miracles-as-usual which surround us. And all this scientific explanation machinery is foundering on quantum physics – where they found out that what you think predisposes the outcome of the experiment…

Our modern approach to this is to recognize that we perhaps haven’t asked for exactly what we want, but have asked for something else. “The Secret” has several teachers saying to rephrase anything with a negative in it – which has been known to NLP practitionars, but is actually an ancient datum: the mind doesn’t recognize a negative. So when you say you don’t want something in your life, it shows up in spades. Don’t = do not = do. Don’t want = do want.

Of course, our thoughts are often jumbled, because of the bad mental habits we’ve been keeping. And the Sedona Method allows us to release ourselves from the effects of these perpetual thought circles which have been keeping us suppressed.

And so the mind quiets. Then you can figure out what you really want out of life – and it begins to show up.

Until then, it’s much like walking around the living room with the lights turned off. You know roughly where the furniture is, but not exactly – and your shins take a beating until you finally find the light switch.

Now, the ability to concentrate on what you want isn’t actually something taught in our government schools. And to a great extent, we train ourselves out of this by watching TV and popular movies. We tend to deaden our mind, to turn control of it over to others. Which is why advertising found on these are so inane and stupid. Psychologists Maslow and Cialdini worked this over quite well that our motivations are what we’ve been trained by our culture to accept.

This just brings my continuing advice to the fore – that you have to turn off the TV, radio, and put aside the national newspapers in order to start improving your life. (The Internet is OK, providing you use it in strict moderation.) All of the above just keep your mind excited and reinforce the bad mental habits you’ve been carrying around with you all this time.

You are going to have to release these mental habits before you can make any real progress in getting what you really want.

OK, so have I beat this horse quite to death now?

Look – check out the Sedona Method (I have a review page above full of links for this) and see if this might not just help you with whatever it is that you are trying so desperately to attain, attract, achieve, or simply have show up in your life.

Then come back here and comment on what you’ve found. OK?

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Thanks for visiting my blog and reading this entry.
If you’ve found it valuable, please consider donating via PayPal to enable my continuing research.

Or – buy a book from my “Go Thunk Yourself” bookstore.

Our latest upcoming release, “Freedom Is — (period.)”

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