A Midwest Journal

It all started when some plug-ins I was using in order to make WordPress actually do SEO – these conflicted and set up some sort of loop which was crashing the server. So they very nearly kicked me off.

Then I said, hey – all this stuff about Burt Goldman and his Quantum Jumping product is fine, but it’s not my main line of work. Let me see if I can just move this over to another wordpress host and redirect the traffic there.

Now it worked fine the first day – but by the second, wordpress.com had put in some sort of cancelling script which redirected everything to the front page. A simple work around was to take my most popular Burt Goldman scam post and put it up as the front page.

But the damage was done. My traffic went to nothing, since Google also then figured that these links weren’t worth anything and so I quit getting but maybe a fifth of my daily traffic before.

By the third day, I simply cancelled the re-direct and sent traffic back to my original site.

Nice failed experiment.

At the core of it was the problem that internal links in wordpress are not relative. They are exact. So all my internal links went back to robertworstell.com and so were redirected to the same page on wordpress.com – which put an interesting load on wordpress’s servers and probably looked like some sort of spammer routine.

Bottom line: WordPress is good for newbies, but sucks at SEO, so don’t use it professionally.

Here’s the line-up to get a non-scam set-up:

1. Get a custom-made CMS for your main backend. Don’t use anyone else’s “site builder” – they all suck. In order to make them user-friendly, they have compromises built in.
2. Use separate, remote blogs to drive traffic to your main site. Keep your main site as static as possible, only tweaking the landing pages to improve sales. Update your main site with a Press Release at least once a month.
3. Backlinks are best done in :
   - articles
   - comments
   - videos
   - scribd.com – type doc storage sites
   - archive.org podcasts
   - press releases

You don’t have to go out and get some Internet Marketing Training in order to learn how to do this. If you simply invest the same amount of dedicated time you’d spend with their (failed) site-builders in order to create your online business, you will get the same data without that expense.

What these “online marketing coaches’” really do is use you as their income stream as long as you can keep up your credit card payments.

What you really want to do is to not sign up for services, but rather just buy a finite product which you can return if you don’t like it – Like Burt Goldman’s Quantum Jumping or his Mind Box product.

Although I am too tempted to pile all the massive “bonuses” I have downloaded on my machine into CD’s and then offer them for cheap on the Internet – just so people can see how stupid this stuff really is.

Of course, they’d also get a copy of my “Online Sunshine Plan” and also “Get Your Self Scam Free” in order to weed out the nonsense from what actually works.

But as I’m still learning what does and doesn’t work myself – I thought to give you a heads up.

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