Comments on: Small Business Marketing Mix – 64 tips for email promotion http://robertworstell.com/marketing-mix/small-business-marketing-mix-64-tips-for-email-promotion/#utm_source=feed&utm_medium=feed&utm_campaign=feed Rural Living, Raising Grass Fed Beef Cattle, De-Mystifying Personal Improvement. Wed, 28 Jul 2010 10:12:07 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Megan Ally http://robertworstell.com/marketing-mix/small-business-marketing-mix-64-tips-for-email-promotion/comment-page-1/#comment-879 Megan Ally Sun, 23 May 2010 16:26:35 +0000 http://robertworstell.com/?p=420#comment-879 i think Book Marketing takes more effort compared to e-mail marketing and social media marketing.'*, i think Book Marketing takes more effort compared to e-mail marketing and social media marketing.’*,

]]> By: Steffan http://robertworstell.com/marketing-mix/small-business-marketing-mix-64-tips-for-email-promotion/comment-page-1/#comment-29 Steffan Wed, 17 Feb 2010 01:26:31 +0000 http://robertworstell.com/?p=420#comment-29 I just thought about buying a business. Your ideas on how to promote it are inspiring. How should I try to find a partner? Contact me: <a href="mailto:AjoyHome6@wsmr-misers.com" rel="nofollow">AjoyHome6@wsmr-misers.com</a> I just thought about buying a business. Your ideas on how to promote it are inspiring.

How should I try to find a partner? Contact me: AjoyHome6@wsmr-misers.com

]]> By: Small Business Marketing Mix - 64 tips for email promotion … « Dominate Youtube Positions http://robertworstell.com/marketing-mix/small-business-marketing-mix-64-tips-for-email-promotion/comment-page-1/#comment-28 Small Business Marketing Mix - 64 tips for email promotion … « Dominate Youtube Positions Tue, 28 Apr 2009 19:01:09 +0000 http://robertworstell.com/?p=420#comment-28 [...] Original post:  Small Business Marketing Mix - 64 tips for email promotion … [...] [...] Original post:  Small Business Marketing Mix – 64 tips for email promotion … [...]

]]> By: Rod DeVar http://robertworstell.com/marketing-mix/small-business-marketing-mix-64-tips-for-email-promotion/comment-page-1/#comment-27 Rod DeVar Mon, 30 Mar 2009 16:48:47 +0000 http://robertworstell.com/?p=420#comment-27 Thanks for these great tips, Robert. As you’ve mentioned in tips 56 and 60, Direct Mail can help boost other marketing efforts and does a great job at driving traffic to Web sites. In fact, comScore research shows that consumers who receive Direct Mail pieces – such as catalogs – are twice as likely to visit a company’s Web site and make an online purchase. And more than half of online shoppers say that even though they make purchases online, they still like to receive a catalog as well. And with Direct Mail, your customers can connect with your brand when they have the time to truly engage. To get the most out of marketing dollars, small businesses should be integrating e-mail marketing with Direct Mail. Research shows that consumers like receiving mail – in fact, over half say that receiving mail is a “real pleasure” and that they look forward to reviewing their mail each day. When compared 67 percent feel Mail is more personal than the Internet. So if you’re looking to retain and attract new customers, it makes sense to use integrated marketing campaigns – including Direct Mail, which complements and works with other media channels to get your message out. Rod DeVar Manager, Direct Mail United States Postal Service Thanks for these great tips, Robert. As you’ve mentioned in tips 56 and 60, Direct Mail can help boost other marketing efforts and does a great job at driving traffic to Web sites. In fact, comScore research shows that consumers who receive Direct Mail pieces – such as catalogs – are twice as likely to visit a company’s Web site and make an online purchase. And more than half of online shoppers say that even though they make purchases online, they still like to receive a catalog as well. And with Direct Mail, your customers can connect with your brand when they have the time to truly engage.

To get the most out of marketing dollars, small businesses should be integrating e-mail marketing with Direct Mail. Research shows that consumers like receiving mail – in fact, over half say that receiving mail is a “real pleasure” and that they look forward to reviewing their mail each day. When compared 67 percent feel Mail is more personal than the Internet. So if you’re looking to retain and attract new customers, it makes sense to use integrated marketing campaigns – including Direct Mail, which complements and works with other media channels to get your message out.

Rod DeVar
Manager, Direct Mail
United States Postal Service

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